In the midst of our operation (catering, lunching, dinner-ing, baking, and the like) we e ever considered what would our true success look like. Yes I would love to sit in a Mr. Burns-like office overseeing the deployment of a network of Food trucks weaving across the Bay Area like one of Grandma’s lace doilies. Sure, Chef wants to run a quaint little brunch spot (a cross between Cheers and Bette’s Diner) seating 50 at a time with a waiting list. We would simultaneously have Monk, Sarge, or Number 1 running the catering operation with the help of Hustle-man and a few of our other stalwart pillars of dependability.
Yeah, we have a vision of what we want to look like and what success would be. But that vision is challenged by the stark reality of real life. This path (entrepreneurship) is not for the faint of heart. I do recommend that if you are so inclined to break from the traditional career path to carve out your own niche, pack your resolve, fearlessness, and courage.
Bootstrapping ain’t easy. One of the great lessons that we are all taught as children is that we can pick ourselves up by our own bootstraps. Well, the reality is you can only lift yourself as far as your resources will allow. At some point, you will need HELP. The danger of borrowing money from friends and family is great. Money is powerful. It can destroy families and friendships. The cold part is that as life happens – needs arise – and you have that need for an answer (dollar bills to pay some) you are so tempted to take the easy way out. But we can’t lose sight of the end game.
We have had offers of late that have challenged our vision. Partnerships presented themselves to us, but the deals were not based on where we wanted to go: quaint spot and a fleet of trucks. The temptations came because it was an easy path to our end, but at a cost. Fortunately we have an incredible network including our own personal Sage. When we were able to climb the mountain to get counsel, it was INVALUABLE. Oh yeah, make sure you have a mentor for your journey. What we found was that we had to maintain what we have built and where we want to go.
Now we received a call or an email that challenged us in a new way. Were we thinking big enough? Should we be thinking about a cooking show? Chef would never sit in front of a camera. She hates to be watched while she watches TV! I know she wouldn’t stand for being watched while she was cooking: sorry Next Food Network Star. But we would entertain a spot on the Great Food Truck Race! I’m just serious.
Who would have thunk that this outfit that won that contest 3 years ago (thank you Mover and Shaker for your prodding) would grow to be a blip on the radar of the channel we enjoy so much? So with that being said, take a moment to rsvp for the pop up on November 30, 2013. Chef is laying the groundwork for her quaint little spot: tables, china, flatware, uniforms, wall décor, and menu. We took a part of the core team on a field trip to Iron Chef Sushi so they could take notes. Prepare your minds, because after 2 days of turkey dinner and sandwiches I am certain you will be up for a change of pace.
After all life is short…eat something memorable.