Why would a person stand in line for over 30 minutes for one bite to eat? I can’t understand this thought process for the life of me. Maybe its terminal sensibility (I may not have a doctorate, but I have a masters in common sense). What I did learn about the Street food crowd is that a name is what they follow. The crowd followed the well known trucks, good news for them, Pinx is now officially on the Street Food scene!
The three best practices that were stressed to us by La Cocina, the organizers of the event, were to maintain a line but to also be efficient enough to serve within 15 seconds, and to not run out of food. With that in mind we enlisted two of the greatest logistical minds in the food preparations business (at least that we know) to become our de-facto COO and Operations Manager, Jelani Tribble and Alisa Askins. These two were AWESOME! After many nights and days and meetings and naps, we were able to make our line so efficient we served our customers hot food within 5 seconds of them providing our plate control person their order ticket. We were able to serve up until the end of the event without a hitch. I mean WOW! We were able to move the line, so the patrons could enjoy their day and try other bites. Mind you not only did we consistently hear that our waffle was the best thing that people had tried all day, but we also had many repeat customers! We easily left a mark on the Festival, not only have we been mentioned favorably in many Yelp reviews for the event, and been favorably reviewed in the SF Examiner but the quality of our product, the friendliness of Team Pinx (the greatest team EVER), the fluidity of our operations stood out, and we were rookies to this event.
The most rewarding thing we saw though always came within 3 seconds of a person’s first bite of the waffle. Without fail you could see the effect the experience made on a person. I promise it looked as if they were hearing color or seeing sound: Priceless! Pictures are forth coming.
The great news is this event has put a new fire in us to step up our timetable to bring the Southern Gourmet to you sooner than we originally planned. Keep your eyes, ears, and internet feelers out, the waffle and other tastebud goodness is on its way to you.
Life is Short…Eat Something Memorable.