Things at the Waffle Cave are bonkers right about now. We have exactly 7 days until we open our first Pop Up restaurant. It’s like we are having a baby all over again. Mind you both Chef and I are past the safe age for child bearing, well technically since I can’t bear a child I guess she is but you get my point. But this event is bringing with it all the requisite stress on the body (in this case the Catering Business). Fortunately, the village we now have is stronger than ever.
It is funny how this little enterprise was born from Peer Pressure. Friends pushed us out of our comfort zone to do something we had never done before, because they believed we could do it. I say we, but we all know the culinary talent is really Chef. I am just her Food Evangelist, spreading the news and bringing the buzz. As more and more people come to try the goods, and the more people talk (hurray internet, Yelp, and referrals), the greater the demand for our product, or the challenge to our paradigm to create and expand our offering. The greater the demand, the more capacity we need to fulfill that demand, and here is where the miracles happen. Every moment in our fledgling growth where we have been stretched to our absolute end, talent appears. I mean what we needed at the time we needed for the long haul or for a short period of time, there has always been a ram in the bush.
First there was Monk AKA Number 1 AKA Sarge. This dynamo of organizational efficiency – and good friend of Chef – has been with us from the beginning. She has almost as much sweat equity in this thing as Chef and I. Sue…well she was Chef’s first true Sous Chef. She learned many a trick at the feet of our Savant. She left us to move on to Biotech pastures. Marketina was hands down the best EA Chef ever had. But she has moved on to some tech company in the city. Sad face. The Director has become more and more integrated into the operations. Right when we needed more kitchen talent with operations, she came on board and kept Chef from quitting at least a dozen times. Of late we have added the Graduate: not like Dustin Hoffman but Culinary School, professionally trained. And in her short two months with us she has put in almost as much time as Sarge. Mr. Positivity and the Artist have joined Tweeta in coming to regularly contribute in the kitchen, the bakery, the back office, and in front of customers. Sunday’s Best AKA Keisha Burns has been both dependable and loyal…even though she enjoys everything well done. Hustle Man and the Waterboy have been stalwarts on the line. Just this week we found our dishwasher, Blue collar man! His work has been VALUABLE! This group has become the backbone of the land of misfit toys (if you worked with us for just 3 hours you would understand), taking the burden from Chef and I allowing us to focus on growing the brand.
The brand…it sounds funny when I hear it. But it is real. In the past 2 months, the brand has brought us to multimillionaires, titans of industry, and professional athletes. I saw Bugatti, a Lexus IFA, and I drove a Tesla (the car show is coming next week and now I only have 4 cars left to drive on my bucket list). We found out from a Phone Mogul that the next big thing in mobile phones is the Google Nexus 7. I’ve been looking for it but it looks like it isn’t even out yet! As Garret Morris would say, “[Pinx] has been beddy beddy good to me”.
So with a mere 7 days to go till the pop up, we are in logistic meetings, purchasing meetings, staffing meetings, as well as the daily operations. We step back and think all this came from waffles? I mean Waffles. Not a restaurant, not a restaurant. Waffles. I can’t believe it. So I now simultaneously thank and curse you Mover and Shaker. And to everyone else that was at the house on that fateful Saturday morning when we had that big brunch and you all said we should have a restaurant…your foretelling is coming true in one week. I can’t hardly believe it.
Life is short…eat something memorable.