So I am investing in energy drinks. I have found that Red Bull and Monster give me a big boost (sugar high) but that they are expanding my waist line. 5 Hour energy gives me a moderate boost. Illy Coffee drinks do help me out. Our new manner of life is what has given me my new need for these boosts. We are both working our jobs — you know where fica is a line item on your pay stub. But this dream of culinary stuff is making me loose sleep!
The goal of self determination — the american dream — is for every person to have their 40 acres and a mule…or something like that. Basically it has become very apparent to me that along with the fact that there is no Santa Claus, no Tooth Fairy, and no Easter Bunny, there are no repirations. Much like the indigenous peoples — once resolved to waiting for government handouts — who took their fates into their own hands with the creation and expansion of their many gaming establishments, we are looking to mine our own “Cache Creek”.
This Cache Creek is lined with chafing dishes, linens, plates, and serving stations. It has yielded some nice nuggets thus far. I mean we are sitting on the banks with our pans working to see what will shake out. So…this week, we have been to two restaurant supply locations and established accounts with both. We received some incredibly helpful advice at one: restaurants that fail do not have a plan or a following. You have no idea how food this made us feel. Not that we are ogres, revelling in the demise of others, but that the elements of our business plan were good moves. What are those elements? To develop the following prior to opening a brick and mortar establishment, by working the farmer’s market circuit and then the food truck thing. With the followings that will come from these two moves, how could the breakfast spot not do well. I am looking forward to Guy Fieri and triple D coming in to ask us how we do it. I can’t wait. That exposure will boost our customer traffic and exposure. Get ready Guy…you’re not ready!
So we have our biggest gig to date coming up on Wednesday. We have our crew retained. Monk is in the kitchen with Pinx now as we complete the first of 3 nights of preparation. On tap tonight, Lumpia. Lumpia is that popluar cultural food everybody likes. You know like sushi and thai food. Anywho the lumpia stuffing is being wrapped as we speak. There is a kitchen full of women talking and laughing. I obviously have relocated to the office where I can blog in relative peace. The beautiful thing of this job is it brings us closer to our friends. Love y’all.
Did I mention that we not only found our new Amusement Park (East Bay Restaurant Supply and Rocket Restaurant Supply), but we also toured, inspected, and engaged in talks with a commercial kitchen in Berkeley? Well we did. We are getting ever closer to the farmers market. Good things are coming! For me, right now…that thing is sleep.
Life is short…eat something memorable.