Where does the time go? I mean it seems like it was just a few hours ago and we were scrambling to juggle the festival (our annual celebration/right of passage) and a few other jobs, and now the month of August has come and gone! Seriously? Not only were we not properly informed about the sleep deprivation and changes in the quality of life (the random dinner/lunch date with the partner/wife often devolve from the keeping the love fresh and new to a meeting about staffing, vendors, or sales) but there was absolutely no warning about effect upon the space time continuum. Doc. Brown did not need a whacked out De’Lorean to travel to the future, all he needed was a recipe for Bananas Foster Waffles. But I digress…
The changes that we have seen in the past 30 days or so are exciting. We are on the precipice of something tasty. I’ll let you in on the secret: Crowd funding! Who would have thunk that the Great Recession of ’07 would yield so much change in our world? The distrust of the financial establishment (this is not a political piece so get your hand out of my pocket) and the challenges that food entrepreneurs encountered led to creating creative ways of acquiring capital. Amidst this revolution came forth Kickstarter.com, Slow Money, Credibles.com, and others who would be so bold as to help folks like us move on up to the big leagues.
We continue plugging along with the catering making and expanding our name throughout the San Francisco Bay Area. And now the time has come to find a new and improved waffle cave. I know, Batman never moved from beneath stately Wayne Manor. But let us not forget that Bruce Wayne was rolling in old money, where we are just a couple of foodies who love to share and make people feel good with food. When you don’t come from that old money like the Dark Knight your financial future is determined by who knows you. This may be why Sales and Marketing folks will always be in vogue (not that I am biased or anything) but someone will always need to move product and brand the company for the public.
Because of Chef’s mad skills in the kitchen and our love of people, and service, we are now known by a few folks (see www.yelp.com), and judging by what we can find on Yelp and Google, most people are enjoying what we are serving. So with Sarge, Number 1, Monk, Tweeta, Hustle Man (our latest talent acquisition the young man with big food dreams and 15 jobs), Sunday’s Best (another newbie who can’t seem to cook, bake, or walk without singing some hymn), and the rest of the motley cast of characters, we will be moving on up to the east side (brick and mortar locations) and getting our deluxe apartment in the sky (AKA Food Truck). We just don’t want to hire any Florence Johnstons.
Life is short…eat something memorable