The work week – or rather the predictability of the calendar – makes life digestible for people. We know what to expect when we go to work on Monday (everyone is going to be groaning about the end of the weekend). We know the camel will be walking around the office shouting HUMP DAY on Wednesday. Friday afternoon everyone who actually came to work is looking to leave to get a great start on their weekend. Well the workweek/ and workday of the entrepreneur is not so predictable.
In the past two months we have found our new calendar. First let’s dispel the myth that the entrepreneur sets their own schedule. Poppycock! In the catering game, we only are in action when we are hired. We are hired according to the needs of our customers. Now with that being said, we have to build the brand, market the name, and represent ourselves well enough to gain a following so we can get referrals and additional gigs. That pattern of activity has made Friday, Saturday and Sunday our Monday, Hump Day and Friday! It is wild.
So with the new work week, you can imagine that the team is stretched. Monk is as faithful as ever. I have to admit that there has never been a person with so much personality who could simultaneously bless and vex. But she has been with us in the trenches from the beginning and her loyalty cannot be compared. Hustle Man is still in the trenches (he loves this industry) along with his other jobs, but he adds to us with his industry experience. Sunday’s Best aka Ms.Burns (I will leave it to you to figure out why we call her that) is in it to win it. She too is loyal. It is hard to find folks who will be at the grindstone in the Waffle Cave at 1AM and return for the next shift at 7AM. Trust us we have tried and are trying. Tweets isn’t just tweeting about us but she has been in the trenches and in front of the customers bringing her own sunshine to the party. We have added the Mechanic and the Draw-er. The latter was aptly named by Monk in one of our delirious marathon sessions in the Cave. The Draw-er –who has claimed to be a great baker (we found that his baking had previously come from boxes) – brings processes and humor to the team. The Mechanic brings us a lot of talent and experience (butcher, lean management, and even some deli/catering).
This band of misfits have been available and invested in Pinx. Now as we forge forward towards our new frontier, it becomes very apparent that our plan (fleet of trucks) needs to be amended. We are growing to the point we now need a new facility that will allow us to grow to our full potential. The reorg is complete. We have added new systems for growth. You can find software and apps for just about everything now a days. So now Chef and I are balancing our time between logistics, cooking, operations, sales, banking, staffing, marketing, shopping, research, parenting, marriage, recovery, Duck Dynasty (my new guilty pleasure, at least until the Walking Dead returns), Iron Chef, contract negotiations, dishwashing, menu development, scratching and surviving.
With all this going on and the ongoing battle between House Republicans and Democrats to maintain or defund “Obamacare” these self-employed food folks, have to find holistic ways to revive. Hot stone, Shiatsu, Sports or Thai Massage, hey, look (in the voice of Uncle Si) just rub these knots out of me so I can walk upright jack! Every job takes a little out of us, but until we can go to rehab (thank you Obama-care) we will find out how we can continue to bounce back so we can give each diner their best.
So, keep sending out your well wishes for us. Did I mention we are working on our first official pop up restaurant? We’ll be bringing our tasty delicacies to a temporary location near you very soon.
Life is short…eat something memorable.
Where does the time go? I mean it seems like it was just a few hours ago and we were scrambling to juggle the festival (our annual celebration/right of passage) and a few other jobs, and now the month of August has come and gone! Seriously? Not only were we not properly informed about the sleep deprivation and changes in the quality of life (the random dinner/lunch date with the partner/wife often devolve from the keeping the love fresh and new to a meeting about staffing, vendors, or sales) but there was absolutely no warning about effect upon the space time continuum. Doc. Brown did not need a whacked out De’Lorean to travel to the future, all he needed was a recipe for Bananas Foster Waffles. But I digress…
The changes that we have seen in the past 30 days or so are exciting. We are on the precipice of something tasty. I’ll let you in on the secret: Crowd funding! Who would have thunk that the Great Recession of ’07 would yield so much change in our world? The distrust of the financial establishment (this is not a political piece so get your hand out of my pocket) and the challenges that food entrepreneurs encountered led to creating creative ways of acquiring capital. Amidst this revolution came forth Kickstarter.com, Slow Money, Credibles.com, and others who would be so bold as to help folks like us move on up to the big leagues.
We continue plugging along with the catering making and expanding our name throughout the San Francisco Bay Area. And now the time has come to find a new and improved waffle cave. I know, Batman never moved from beneath stately Wayne Manor. But let us not forget that Bruce Wayne was rolling in old money, where we are just a couple of foodies who love to share and make people feel good with food. When you don’t come from that old money like the Dark Knight your financial future is determined by who knows you. This may be why Sales and Marketing folks will always be in vogue (not that I am biased or anything) but someone will always need to move product and brand the company for the public.
Because of Chef’s mad skills in the kitchen and our love of people, and service, we are now known by a few folks (see www.yelp.com), and judging by what we can find on Yelp and Google, most people are enjoying what we are serving. So with Sarge, Number 1, Monk, Tweeta, Hustle Man (our latest talent acquisition the young man with big food dreams and 15 jobs), Sunday’s Best (another newbie who can’t seem to cook, bake, or walk without singing some hymn), and the rest of the motley cast of characters, we will be moving on up to the east side (brick and mortar locations) and getting our deluxe apartment in the sky (AKA Food Truck). We just don’t want to hire any Florence Johnstons.
Life is short…eat something memorable