We have come to an irrefutable conclusion that the Sweet Potato Waffle — which will be hereafter only referred to as the Waffle (out of respect) — is the undefeated, undisputed champion of waffle goodness. This of course must sound redundant because if you are reading this blog, you have no doubt tasted the undeniable goodness of the waffle. But to us — the brain trust of Pinx — it is always amazing and gratifying every time we see or hear someone have their “Mmmmm” moment. So the penultimate revelation comes to us after we have received word that the samples we provided to the Montclair Farmer’s Market were well
received. We know they should have been well received, they have always been received, but this was the first time we have provided a packaged product. And it appears the packaged studio product is just as real as the live version. Translation? The Waffle is not some auto tuned studio created fake music star that all the tweenagers fall out over when they see them. No, the Waffle is a multi platinum record selling, 20 Grammy winning, dove award dominating, coliseum or cozy venue selling out SUPER STAR (said in the voice of Molly Shannon). Sorry, I had a moment…
So here is the skinny…Pink and her maid of honor — who we affectionately call and refer to as Monk (everyone who knows her knows who she is) and will only be referred to as Monk throughout the rest of this document — created the single greatest martha stewart level packaging available for any item ever presented to a jury. We were unable to provide the folks at the Montclair Farmer’s Market the sample that would allow us entry (our Willy Wonka’s Golden Ticket if you will) because we were sick. Its not a good look to provide people food when we are or were under the weather. So we waited until we were unfettered by our summer colds to fix the food that the “jury” was awaiting.
Long story short, Pink and Monk were up until 3am preparing the packaging. Now in their words “the package was so cute”! In their defense it was in fact the most stunning display I have ever seen. But I was the delivery person and not the jury. I guess Pink, Monk, and Andre Agassi were right ,”image is everything”…we got in! I will never doubt your girlie presentations again. After all the company name is a take on a feminine color, so the soft touch can’t be a bad thing.
For those who were not able to see the beauty that got us into our first Farmer’s Market…please see the enclosed pictures. Now we are working on expanding the menu: consider the Cinnamon Roll Pancake and the Berry Pancake Muffin with Lavender Butter!
Life is short…eat something memorable.
The events that have befallen us and the adventures we have had since the festival are incredible. We have been contacted by an event promoter and we will be at a charity golf event in Danville. We have seen commercial kitchens, a ginormous trailer (not a food truck but a trailer), many consultants and been introduced to many farmers markets. We have come to the conclusion that this entire process and path we are taking are the correct one for us. There is a market for our niche: everyone who has had, sampled, or even heard the description of the waffle have all had the mmmm moment. No human being with two taste buds to rub together could possibly not have one. The farmers markets provide us a perfect venue. Now comes the challenging part: getting in. We were both smitten with flu-like symptoms this weekend that prevented us from getting samples to the board for one group. We will be attempting this again next week — health permitting. If all goes well we should have a regular venue where we will be providing our culinary wizardry to the Bay. We will also be working on getting into other markets. To celebrate our entry (sometime in the next two weeks) we will be adding a beverage to our selection:
Frozen Hot Chocolate. It is the perfect compliment to the decadent items we provide on our menu. Until then keep your ears to the ground, you may hear the rumbling that we are making as we gain momentum, or it could be that stampede of hungry omnivores tracking us down.
Life is short…eat something memorable.