The US Census Bureau estimates…( have you ever noticed that immediately after
hearing or reading these three words, the next things you hear or see are blah,
blah, blah,– in the voice of Charlie Brown’s teacher–, blah, blah, blah) that
10,000 baby boomers…(blah, blah, blah,) 30% of which (blah, blah, blah). All I
know is that it is a proven fact that over 58.7% of all statistics are entirely
So this weekend we had the enviable (or if you listen to our aching feet unenviable) opportunities to first cater Chef’s father’s retirement bash, second an MBA graduation celebration, and third a Socialites’Post Wedding Brunch. As you can imagine Father is very proud of Chef. His story is he came to the US with $10 in his pocket but he has come from these beginnings to own his own businesses and not the least of which was a gas station. He often beams with utter pride as he speaks glowing of his daughter’s entrepreneurship. So you know he would employ us for his “I Quit” soiree. We were tasked to bring to this culturally diverse group some of our textbook faves: Jambalaya, Smackin’berry Chicken, Pear and Walnut Salad, and “Crack” AKA Honey Rolls. Needless to say, the food slayed ‘em! If we were Chris Rock we could have just yelled “I’m out!” Dropped the mic and exited stage right. This by the way was job one for Saturday.
Saturday evening was one of the biggest catered events we have had to date. Now bear in mind we have successfully fed a horde at the 2011 San Francisco Street Food Festival. We dealt with a really large group for the Firefighter’s funeral. By the way, Firemen can EAT! Last night was big because it was with one of our largest with Plan to Perfect (one of our preferred event planners). The job had interesting challenges, but we were able to pool our resources and bring this group of 120+ our visions. The best part of this event was we had the opportunity to unveil some of our new toys!
I have mentioned that growing up I loved Batman and James Bond. Cool heroes with such wonderful toys. So as a fully formed adult I still love gadgets. Chef and I discovered Home Goods two weeks ago and we acquired items that take our presentation to a whole new plateau. You know it’s all marketing anyway. We were relying on the taste and the look of the food to carry us. Now we have added a third dimension to our table design that will help REALLY leave an impression. Last night we added (wait for it) submersible lights! Cue the dramatic music, and dum, dum, dum. There is no visual quite like glowing vases and Caprese Salad Skewers on a spotlight. And lest I forget, shot out to the crew: Chef, Monk, Numbers 2-5, and Spanky (you did well with the Cake
We finished last night late, got home after 1PM and had to turn around and do a job the following morning (once more in the City). This job took us away from our refuge (sad face). So the socialite and her fiancé tried our wares last year at the festival. Loved the waffle, kept our brochure, and hired us for their post
wedding brunch. Yes they got married the night before, had a soiree/dinner, stayed at a hotel overnight, and returned to have us cater a brunch for all their out of town guests. All I can say is, read it for yourself.
After we finished this job, we returned to stately Waffle Manor and crashed. After we arose from our slumber, we spent some quality time with the Government twins, Father, Divine Flower Design and various other members of Chef’s family. Divine Flower Design helped us with some new marketing strategies. We are about to DOMINATE!
By the way, life is short…eat something memorable.
Sitting here in the rehab unit (ice bath, foot soak, icy hot, Aleve, and hot tea) trying to recuperate from the past week and refuel for the one upcoming. April has been insane! There was a span where we had 5 jobs in 7 days, and this week we are working on 6 in 7. And we are getting hit up for personal chef opportunities. Exciting times.
We had meetings with the street food capacity building mentors. From there we met with the food truck lending experts. We had a job at Healthcare Globodyne, where I ran into an old acquaintance who knew someone who was selling a food truck. We saw the truck; sadly it was not the fit for our operation. So the search matriculates.
In the midst of all of this we have continued to field multiple jobs. The historic date last month where we served two separate customers at the same time on the same day appears to have been a precursor to our current reality. Our team has been challenged to embody Bruce Lee’s Tao: be like water. When we are in the cup, we become the cup…when we are in the bowl we become the bowl. We are in a constant state of adaptation…but it is good stuff I do declare.
Just this week we were once more at Healthcare Globodyne for Administrative Employees appreciation week for a lunch delivery. This one went so well, I was able to handle this one solo. That was important, because we had another job that night. I returned to the waffle cave to join Chef, Number 1 and Number 2 as we put together our offerings for the Super Bank fashion show. Truth be told it was actually a fashion show put on by a Community Based Organization sponsored by Super Bank Prime. As always when there is something going on with Super Bank Prime and a Non Profit Organization, Mover and Shaker is somewhere in the shadows pulling the puppeteer strings.
If I may take just a moment, let me say I appreciate Mover and Shaker. It is because of her pleasant pushiness that Chef and I are now Entrepreneurs. We had concepts and hospitality but not the notion that we should or could bring our love of food to others, for a small fee. But she saw something else and through
her connections, she ushered us into the world we didn’t know existed but fit us like Salted Caramel Bourbon Sauce fits Sweet Potato Pie Waffles. Look at us now.
So the reason why I am in rehab…we are beat! But we have 2 jobs coming up on Saturday and the last one for this week is on Sunday morning. Can Oscar Goldman and Rudy give me bionic feet?
Life is short…eat something memorable.
I realize that the secret to life starts and ends with your outlook. Really it makes absolutely no sense to get frustrated and fuss or yell at folks in traffic…seriously how often have the folks in front of you moved because you started loosing it? We are better served by just changing how we look at the situation. Well, today was a great time for me to apply that thinking.
We had a profitable day…met with a group about Food Truck funding, got some additional direction on our growth strategy, inked two more jobs, and did some shopping for a job: all this in addition to working 5 jobs in 7 days. So while we were at the store we had the rare opportunity to acquire some exotic fruit. The we, in this case, is me, Chef and ½ of the Government Twins. So in the store we picked up some Dragon
Fruit and Horned Melon and let’s just say we’ve got plans–insert maniacal mad scientist laugh here.
After our exciting shopping spree, we had an insatiable desire for Sushi. Now bear in mind we truly only like two Sushi spots in all of the Bay Area. One location is in Millbrae and the other is in Napa. So with those locations being too far away for us to get to (remember we had cooking to do) we decided to utilize Yelp to find a good spot in Berkeley. Names will be changed to save the innocent (and keep us from any lawsuits). We went to a very well reviewed location with a rich history; sadly they closed their lunch hour at 2PM. So we found another location that was open at that time. With 300+ reviews you would think that it must be good right? Not so much. Apparently all the reviews were made by college students with the munchies who had been up all night studying or had enough money to rub together to escape the monotony of a Ramen dinner. Sadly we were sucked into the vortex of malformed taste buds and colorless palates. I blame Government Twin! Just kidding.
I will say that I have learned or rather that it has been reaffirmed, that we just can’t eat out everywhere. Actually, its not that we can’t eat everywhere, we can. The thing is that every meal will not be a great experience that we can inspire us. But every meal is a lesson. We can go anywhere and learn. See. It all came around. I am not going to go on Yelp and lampoon that poor restaurant. They have their place in the culinary universe: providing an affordable alternative to the college age palate. But as for
Life is short…eat something memorable.