It pays to have friends. Through our various associations – and you shall remain nameless – we have contacts in just about every profession in the bay area that can help us move our business. Mover and Shaker for example, through her multiple associations and boards and splinters and such, was one of the primary catalysts to push us into this world. Logistics Prime, through his Kaizen training provided from NUUMI – how we miss thee – brings to our operation incredible fluidity and smooth functionality. Well this morning during my volunteer work at my favorite life changing nonprofit, I was working with and talking to SEO Brain. SEO Brain is a dignified, well mannered, well educated, even tempered fellow who actually works in a high level for a search engine optimization firm. His “consultation” alone is worth 5 figures. Fast forward to the conversation…so he takes a look at our website and helps us with some of the particulars in how we can utilize our web presence to grow where we want to go. And if you hadn’t heard, we want to go far.
Today we had a conversation about the long lost art of common sense. It appears that many companies and organizations establish operating procedures and whenever a wrinkle or adjustment comes, the operators are unable to adjust. In my day job (let’s just call it the Bugle Enterprises) I often see the same thing. The name of the game (monopoly) is to establish and maintain customers and ideally return customers. The efforts then are focused on making the customer happy and ultimately keeping the customers and their referrals. Last time I checked, unhappy customers do not make referrals for a business and the certainly do not continue to spend their money with a company. Translation and interpretation…keep ‘em happy! So we are all committed to our customer commitment. Yes we have our operating standards and guidelines, but when we need to adapt to make it happen we can and will.
So why the random diatribe…we have learned that our industry is affected like many others at the end/beginning of the year, and with the downtime, we have had time to plan and build infrastructure: equipment, the waffle mobile, IT stuff et al. We have begun booking jobs in February and March. We heard from our friends at the JSY Golf Classic and we are on the books for July. We are in negotiations to provide our Waffle creations on a regular basis to our greatest supporters. We are in negotiations with a local food chain to provide our desserts. We are developing our own twist on a Latin menu for our next bridal shower.
So what does all this mean to you? It’s the beginning of the year, companies are planning their events. Is it time to look at new vendors for lunch and breakfast? Surely you know someone who is having a bridal or baby shower. Perhaps there is a food festival you heard of where you are looking to attend, let us know. We have worked out the Peach Cobbler Waffle (imagine if you will a deconstructed Peach Cobbler), the Sweet Potato Pie Waffle with Salted Bourbon Caramel Sauce, the Strawberry Shortcake French Toast, Red Velvet Pancakes with Cream Cheese Glaze, German Chocolate Pancakes, Maple Glazed Candied Bacon – are you drooling yet? I am.
Life is short...eat something memorable.